The 11th Ho Chi Minh City Ao Dai Festival 2025 serves as a vital bridge, elevating Vietnam's cultural identity and global integration!

Under the theme "Vietnamese Ao Dai – Elevating Vietnam", the festival is organized by the People’s Committee of Ho Chi Minh City, led by the Department of Tourism and the Ho Chi Minh City Women’s Union, in coordination with various departments, districts, and Thu Duc City. The event will take place from March 1 to March 9, 2025, featuring a diverse range of activities at key locations such as President Ho Chi Minh Statue Park and Nguyen Hue Walking Street, Lam Son Park in front of the Opera House, the Export Showroom at 92-96 Nguyen Hue, and various cultural and historical sites across the city. The festival not only celebrates the beauty and heritage of the Vietnamese Ao Dai but also stimulates economic growth by boosting tourism, fashion, handicrafts, and service industries. It provides a platform for businesses to expand market access, foster collaborations, and drive industry development.

In alignment with Ho Chi Minh City’s tourism strategy, which identifies event-driven tourism as one of its seven core pillars, the 2025 festival will integrate seamlessly with major national celebrations. With a target of welcoming 8.5 million international visitors, 45 million domestic tourists, and generating revenue of VND 260 trillion (13% of the city's GRDP), the festival is a key initiative in Ho Chi Minh City's 2025 tourism promotion efforts.

Highlight of the Festival

Opening Ceremony (March 7, 2025, 7:00 PM – 9:00 PM, Nguyen Hue Walking Street)

Ao Dai Mass Performance (March 8, 2025, 7:00 AM – 10:00 AM, Nguyen Hue Walking Street): Featuring 3,000 participants in the city center and 47,000 across 21 districts and Thu Duc City; a Traditional Costume Parade with over 500 participants, honoring Vietnam’s rich sartorial heritage.

Ao Dai Art Show (March 8, 2025, 7:00 PM – 9:00 PM, Nguyen Hue Walking Street)

Charming Ao Dai Contest (March 2–3, 2025, Semi-finals; March 9, 2025, 5:00 PM – 9:00 PM, Finals)

Ao Dai Painting Contest (March 1–9, 2025)

Online Ao Dai Photography Contest (Theme: Ao Dai & Historical Monuments of April 30)

Ao Dai Exhibition & Interactive Spaces (March 1–9, 2025, various locations)

Ao Dai Donation Program: Providing Ao Dai and fabric donations to female workers and Women’s Union members.

“Accompanying Vietnamese Ao Dai” Campaign

Designers & Ambassadors of the Festival

The festival welcomes over 30 notable from various fields, including diplomats, artists, and industry leaders. Additionally, 53 renowned Ao Dai designers from across Vietnam will showcase their latest collections, blending heritage with contemporary trends.

Official information

The Ho Chi Minh City Ao Dai Festival Organizing Committee only disseminates official information through the following channels:

• Ho Chi Minh City Department of Tourism: http://sodulich.hochiminhcity.gov.vn/
• Ho Chi Minh City Women’s Union: https://phunu.hochiminhcity.gov.vn/
• Ho Chi Minh City Tourism Facebook: https://www.facebook.com/hellohochiminhcity
• Women’s Union Facebook: https://www.facebook.com/HLHPNTPHCM
• Vibrant Ho Chi Minh City Facebook: https://www.facebook.com/visitvibranthochiminhcity
• Tourism Promotion Center: https://visithcmc.vn
• Official Ao Dai Festival Website: https://www.lehoiaodaitphcm.com.vn
• Ao Dai Festival Facebook: https://www.facebook.com/lehoiaodai

Any other website or social media page claiming to represent the festival is fraudulent and unauthorized.

For media inquiries and partnerships, please contact the Ho Chi Minh City Department of Tourism.

HO CHI MINH CITY DEPARTMENT OF TOURISM