Nowadays, activities supporting and developing new tourism products for MICE (Meetings, Incentives, Conferences, and Exhibitions) groups visiting Ho Chi Minh City have been gradually planned and implemented, creating highlights and strengths for the city's tourism.

As a leading economic, cultural, scientific, and technological center in Vietnam, Ho Chi Minh City has several advantages for MICE tourism compared to other destinations:
- Modern transportation system with an international airport and a network of highways connecting provinces and cities.
- Well-established infrastructure (accommodation, high-standard meeting rooms, etc.)
- High-quality human resources.
- The diversity of new tourism products combined with MICE services that meet the needs of customers in various market segments, especially high-end clientele.

The MICE tourism program for Ho Chi Minh City during the period 2022-2025, as well as the "Ho Chi Minh City MICE Tourism Policy," have been strongly implemented by the Department of Tourism and relevant departments and agencies. Supportive policies include shortening the time for event permit issuance, incentives, welcoming protocols, and communication efforts.

With the leaps and bounds made in Ho Chi Minh City's tourism, the MICE tourism model is thriving and creating favorable conditions to attract a diverse range of domestic and international visitors to the city./.