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THE 9th HO CHI MINH CITY AO DAI FESTIVAL IN 2023

THE 9th HO CHI MINH CITY AO DAI FESTIVAL IN 2023 "I LOVE VIETNAMESE AO DAI"

After 08 successful editions, the Ho Chi Minh City Ao Dai Festival has established itself as an outstanding cultural - tourism event, enhancing brand recognition, drawing the attention of a large number of visitors. The 9th Ho Chi Minh City Ao Dai Festival in 2023 continues to raise the bar in scale and content innovation. It is also the first event to lay the groundwork for the Ao Dai Festival expansion to overseas markets.

"I love Vietnamese Ao Dai" is the theme of the 9th Ho Chi Minh City Ao Dai Festival 2023, which will be held by the Ho Chi Minh City Department of Tourism and the Ho Chi Minh City
Women's Union in March, under the direction of the Ho Chi Minh City People's Committee throughout March with many exciting activities, promising to bring Vietnamese people and international tourists memorable emotions and unique experiences.


THE AMBASSADORS AND DESIGNERS OF THE HCMC AO DAI FESTIVAL 2023

 

The HCMC Ao Dai Festival 2023 will be accompanied by artists who have been chosen as the event’s ambassadors, namely People’s Artist Kim Xuan; Meritorious Artists Phi Dieu, Trinh Kim Chi and Dinh Linh; the family of Meritorious Artist Tuyet Mai; Flutist Dinh Nhat Minh; Psychologist Ly Thi Mai; Miss Universe Vietnam 2017 H’Hen Niê; the 1st runner-up of Miss Universe Vietnam 2019 - the 2nd runner-up at Miss Supranational 2022 Nguyen Huynh Kim Duyen; Fashion designer Do Trinh Hoai Nam; MC Quynh Hoa; Singers Kyo York, Nguyen Phi Hung, Soobin; Actor Doan Minh Tai; Reformed artist Vo Minh Lam; Teacher Thai Duong; Travel blogger - Photographer Ngo Tran Hai An (also known as Quy Coc Tu), and 24 Ao Dai designers from many localities across the country such as The 9th Ho Chi Minh City Ao Dai Festival in 2023 has the participation of 24 ao dai designers from many localities across the country such as Designer Si Hoang, Do Trinh Hoai Nam (Hanoi), Lien Huong, Trisha Vo, Viet Hung (Brand Nam Tuyen), Designer - Painting Ao Dai Artist Trung Dinh, Ngo Nhat Huy, Anna Hanh Le (Brand Byfas), Nguyen Tuan, Tuan Hai, Brian Vo, Duc Minh, Ta Linh Nhan, Mai Thanh Duy, Vu Huy, Linh Bui, Huy Doan, Vu Thao Giang (Hanoi), Nguyen Duc Huy - Dong Phong Ancient Clothing Brand (Hanoi), Viet Bao (Hue), Ella Phan (Hue), Doan Trang (Hue), Ho Tran Da Thao (currently living in Singapore)... The collections dedicated to the event and made for children have shown the unique and distinctive cultural identity of Vietnam, and Ho Chi Minh City in particular.

 

 

MAIN ACTIVITIES OF THE 9th HCMC AO DAI FESTIVAL

This year's festival will take place at historical sites, cultural relics, tourist destinations to promote Ho Chi Minh City as a "Safe Destination - Lively Journey". Specially, an online interactive application promoting Ao Dai will be introduced. This is one of the new features of this year's festival. 

 

1) The Opening Ceremony takes place from 19:00 to 21:00, on March 3, 2023 at President Ho Chi Minh Statue Park and Nguyen Hue Street (section from Ngo Duc Ke Street to Mac Thi Buoi Street) and is transmitted broadcast live on HTV.





2) The Ao Dai Cultural Performance takes place from 19:00 to 21:00, on March 4, 2023, featuring creative designs while still preserving the traditional values of the Vietnamese Ao Dai.

 

3) The Ao Dai Parade takes place from 07:00 to 09:00, on March 5, 2023 at the area of Nguyen Hue - Le Loi walking route - Opera House - the City Post Office - Turtle Lake and tourist attractions in Thu Duc City and other districts, tourist sites belonging to the typical tourist routes of Ho Chi Minh City.

 



4) The preliminary and semi-finals of the Charming Ao Dai Ho Chi Minh City Contest were held in February 2023. The final night of the contest will occur at 19:00 on March 5, 2023 at President Ho Chi Minh Statue Park and Nguyen Hue Street.

 

5) Ao Dai design contest, which takes place on March 11 - 12, 2023 at the General Sciences Library, aims to nurture the love of Ao Dai and elicit the creativity of elementary and junior high school students.

 

 

 

6) Ao Dai photo online contest will take place in March 2023 and prizes will be awarded within the final night of the 2023 Charming Ao Dai contest. Visit http://lehoiaodaitphcm.com.vn

 

7) Ao Dai exhibition space takes place from March 3 - 5, 2023 at President Ho Chi Minh Statue Park and Nguyen Hue Street with miniature photography scenes combined with a photo exhibition area themed Ao Dai with family, Ao Dai Festival over the years... It also displays intangible cultural forms of Vietnam that have been recognized by UNESCO, such as Quan ho, Vi - Giam, Don ca tai tu... in order to preserve and promote cultural values of Ao Dai, as well as intangible cultural heritage representing humanity in Vietnam.

 

8) The Ao Dai Art Road takes place from March 3 - 5, 2023 at Lam Son Park and the area in front of the Opera House with miniature photography scenes; booths to display and arrange collections of Ao Dai..., There are also traditional art performances, combined with performances of Ao Dai collections of designers. In particular, locals and visitors also have the opportunity to experience interesting activities such as coconut leaf decoration, drawing, making to he, and rice paintings... 

 



9) "The beauty of Vietnamese Ao Dai - Preservation and Development" Talkshow and Ao Dai Decoration Workshop will take place at 09:00 on March 4, 2023, at the Youth Cultural House.

 

10) The series of activities “Accompanied with Vietnamese Ao Dai” take place from the beginning of March 2023 to the end of April 2023 with many upcoming promotions to create "a wearing Ao Dai peak season". 

 

 

Ho Chi Minh City will bring the Ao Dai Festival to the world

Following the Ho Chi Minh City Ao Dai Festival, the city's tourism industry plans to promote the Ao Dai Festival at the ITB Asia International Tourism Fair 2023 in Singapore in October 2023. This one-of-a-kind cultural-tourism event is reaching out to international markets and buyers in the hopes of turning the Ho Chi Minh City Ao Dai Festival into an international cultural tourism event, and helping to attract and develop international tourist markets to Vietnam in general, and Ho Chi Minh City in particular.

 

Information of the 9th Ho Chi Minh City Ao Dai Festival 2023 is updated at the following QR code and link: http://bit.ly/3Y4WBkr

“ Information of the 9th Ho Chi Minh City Ao Dai Festival 2023:”

Please contact for more details:

- Ms. Le Hong Hanh – Technology - Tourism Information Division, Department of Tourism, email: lhhanh.sdl@tphcm.gov.vn, mobile phone: 0932 390 256.

- Ms. Truong Thi Cam Tien – Tourism Promotion Center, Department of Tourism, email: ttctien.sdl@tphcm.gov.vn, mobile phone: 0969.953.935

HO CHI MINH CITY AO DAI FESTIVAL 2023 ORGANIZING COMMITTEE