The 2025 New Year’s welcome ceremony for tourists arriving in Ho Chi Minh City marks the beginning of a series of tourism promotion and marketing activities for the city in the new year. This special event is aimed at showcasing Ho Chi Minh City as a safe and vibrant destination for both domestic and international visitors. It contributes to the growth of Vietnam’s tourism industry in general and HCMC’s tourism sector in particular, positioning the city as a favored destination for international tourists. It also reflects the city's hospitality and friendliness, promoting the message of Ho Chi Minh City as "Open – Youthful – Vibrant – Exciting – Future-oriented" to all visitors arriving in the city.