Berlin, Germany – Ho Chi Minh City has once again been honored with the title of "Asia's Best MICE Destination" at the World MICE Awards 2023, marking the fourth consecutive year it has achieved this distinction. The accolade was accepted by Mrs. Bui Thi Ngoc Hieu, Deputy Director of Ho Chi Minh City Department of Tourism, at the award ceremony on March 6, 2024, at the Ritz Carlton in Berlin, Germany. This award highlights the city's outstanding capabilities and appeal as a leading destination for Meetings, Incentives, Conferences, and Exhibitions (MICE), reinforcing its esteemed position on the global stage.

Expressing her vision for the city's future in the MICE industry, Mrs. Bui Thi Ngoc Hieu stated, "It is with immense pride that we accept this award, a recognition of our city's ambition and dedication. By 2030, we aspire to make Ho Chi Minh City aims to become the top-of-mind Asian destination for vibrant urban tourism under the theme "Open - Youthful - Vibrant - Exciting - Futuristic". This accolade from the World MICE Awards is a significant milestone on our path towards this goal, affirming the international community's confidence in our capabilities and vision."

The World MICE Awards 2023 Gala Ceremony was an event celebrating global excellence in the MICE industry, acknowledging those who demonstrate remarkable success and innovation. Ho Chi Minh City's continued recognition at these awards underscores its blend of modern infrastructure, rich history, and cultural diversity, making it an ideal venue for international MICE events. Furthermore, the recognition of Vietnam Airlines as 'Asia's Best MICE Airline'; Vietravel as ‘Asia's Best MICE Organiser 2023’, complements the country's achievements by highlighting the comprehensive MICE offerings of Vietnam.

The awards result from a year-long search for the world's top MICE brands, with winners determined through votes from industry professionals and the public. Ho Chi Minh City's consistent recognition is a testament to its enduring appeal and effectiveness in hosting significant international MICE events.

Additionally, Mr. Graham Cooke, President of the World Travel Awards, praised Ho Chi Minh City's achievements: "Ho Chi Minh City is an exceptional example of how rich history and culture can merge with a progressive outlook to create a vibrant cosmopolitan destination. Vietnam's positioning as a dynamic and appealing destination within Asia, and its trajectory towards becoming a global tourism hub, heralds a new era of growth. The country is attracting an increasing number of brands and tourism developments, poised for an exciting future in the global tourism and MICE sectors."

Ho Chi Minh City's Department of Tourism remains committed to enhancing its MICE infrastructure and services, aiming to attract more international events and further solidify its position as a leading destination in the region and the world.