Towards responding to the National Tourism Year 2024, "Glory of Dien Bien Phu: Endless Experiences," contributing to promoting tourism development links with regions with the expectation that the city's tourism industry will continue to take steps Strong transformation and steady acceleration are contributing to the tourism and economic development of the whole country.

Joining the vibrant atmosphere of Ho Chi Minh City, sports, cultural, and artistic activities are taking place to celebrate the 49th anniversary of the South's complete independence and unification of the country (April 30, 1975–April 30, 2024). With the attention and direction of the city government leaders, the Ho Chi Minh City Department of Tourism presided over and coordinated with the Tourism Association to organize the 20^th Ho Chi Minh City Tourism Festival from April 4–7, 2024, at 23/9 Park, District 1, with the theme "Going Green of Vibrant Touch" associated with the program message Welcome to Ho Chi Minh City. 

This year's Tourism Festival has the participation of more than 100 booths, including: 43 booths from provinces and cities (An Giang, Bac Lieu, Soc Trang, Ca Mau, Can Tho, Dong Thap, Hau Giang, Kien Giang, Long An, Ben Tre, Tien Giang, Tra Vinh, Vinh Long, Binh Phuoc, Binh Duong, Tay Ninh, Dak Nong, Binh Dinh, Quang Ngai, Kon Tum, Dak Lak, Gia Lai, Quang Nam, Da Nang, Thua Thien Hue, Binh Thuan, Dien Bien, Ha Giang, Hoa Binh, Lai Chau, Lao Cai, Son La, Yen Bai, Phu Tho, Bac Giang, Cao Bang, Thai Nguyen, Vinh Phuc, Quang Ninh, Quang Binh,  Hung Yen, Khanh Hoa, Ninh Thuan, Nghe An); 35 tourism service businesses and other units.

Following the success of the 10th Ao Dai Festival, the Tourism Festival is an event marking a special milestone of 20 years of a lively journey that continues to promote the image, land, people, cultural identity, typical tourism and culinary activities of Ho Chi Minh City; At the same time, stimulate domestic tourism demand in the summer of 2024, creating conditions for localities and businesses to access and introduce tourism products and services to tourists, especially City residents, creating A series of rich and unique activities to emphasize that Ho Chi Minh City is always a "Safe - Attractive - Friendly" destination for domestic and foreign tourists (attached activity programs), a quick look at Some outstanding activities are as follows:

(1) At the Main Stage area, September 23 Park, Area B, District 1, Ho Chi Minh City, the Opening Ceremony of the 20th Ho Chi Minh City Tourism Festival will take place at 7:00 p.m. on April 4. April 2024 (Thursday) and the Closing Ceremony of Ho Chi Minh City Tourism Festival 2024 takes place at 8:00 p.m. on April 7, 2024. Residents and tourists will enjoy unique and attractive cultural programs. guided with the participation of many famous writers and artists. In particular, after a long time accompanying the tourism industry to accelerate its strong recovery, to recognize the efforts of tourism service businesses, and at the same time create strong motivation for businesses to continue to develop. Development, the Tourism Festival Organizing Committee organized the Ho Chi Minh City Top Tourism Award 2024 for many tourism businesses within the framework of the event's Opening Ceremony.

2) The "explosion" of the stimulus program within the framework of the Tourism Festival!

The highlight of this year's Tourism Festival is the "explosion" of tourism stimulus programs. Although the economic situation is still difficult, with the goal of serving people and tourists a vibrant summer, businesses have strongly responded to the tourism stimulus program.

According to statistics, up to now there have been nearly 400 tourism products and services of travel companies, accommodation establishments, attractions and other service businesses such as (spa, medical tourism , dining and shopping establishments) have registered to participate in the program with many promotional policies, preferential prices up to 50%, along with many attractive gifts and attractive accompanying services; Direct discounts, gifts, lucky draws, quizzes with prizes... when guests visit the Tourism Festival and register for tours:

- Inner-city travel program with new products in addition to traditional products with nearly 40 programs to explore Ho Chi Minh City from half a day to 3 days 2 nights to explore important architectural works and There are historical and cultural values right in the heart of the City, tree planting, waterway products, new night products are up to 60% off with prices from only 299,000 VND by Chim Canh Cut Travel Service JSC, Doc Dao , Kiwi, Lua Viet, Saco, Saigontourist, Thien Nhien, TST, Vietravel, Vina group, Vietluxtour, Vietnam Travel Group, Vietnam Adventure Tours,... organization: Especially some new tourism products: Ho Chi Minh City Demonstrate emotional journeys, visit the Van Gogh multi-sensory art exhibition space; Ho Chi Minh City has colorful paintings, enjoying A O shows, experiencing folk cuisine; Ho Chi Minh City - impressive journeys, exploring "Nha Be - A Thousand and One Nights", experiencing a cooking class at a Michelin Selected restaurant and a Vespa evening to explore street cuisine; Journey to discover the city named after Uncle Ho; Cu Chi Tunnels Tour by new Limousine; Cu Chi - Can Gio - Thieng Lieng: experience community tourism in Thieng Lieng - Can Gio, have dinner on the Saigon River, watch the city at night from the Skyview Observatory; Saigon I love: learn how to make and have lunch with the famous Chinese dumpling dish, learn about Nhieu Loc - Thi Nghe canal, visit the incense making village; Saigon - Ho Chi Minh City: Live each experience, experience hand-crafting jewelry products, Saigon Rangers; Ho Chi Minh City 2-story bus program: Experience bone and joint examination, hot massage with Meritorious Artist Quoc Co - Hong Phuong, visit Van Gogh multi-sensory art exhibition space; Ho Chi Minh City water bus program: experience river bus, enjoy foot massage service, relaxing massage. Cu Chi - War zone moonlight: the tour program uses moonlight as the main theme, recreating the lives and activities of Cu Chi people in the liberated zone. Vam Sat - Can Gio: visit Monkey Island, a biosphere reserve. Cu Chi - Ben Dinh: visit Cu Chi Tunnels, test your skills as a soldier; City Post Office - Notre Dame Cathedral - History Museum - Independence Palace - Cho Lon; Can Gio - Vam Sat tourist area - Dam Doi - April 30 beach; Visit Ho Chi Minh City and have dinner on a cruise; Saigon Rangers; Saigon Rangers - City People's Committee: visit the headquarters of the People's Council and City People's Committee....

Inter-city travel program: nearly 20 travel programs to experience the unique beauty of Ho Chi Minh City as well as the Mekong Delta and Southeast provinces with promotional ticket prices up to 35 % organized by Chim Canh Cut Travel JSC, Asian Trail, Kiwi, Lua Viet, Vietnamese Style, Saco, Saigontourist, Thien Nhien, TST, Vietravel, Vietnam Adventure Tours, VinaGroup, ... such as: Vibrant South – Stories of the lower Mekong: Can Tho, Vinh Long, Ben Tre, Ho Chi Minh City (Lanmark 81, 2-story bus) A journey of seven destinations: Can Tho, Ca Mau, Bac Lieu, Soc Trang, Vinh Long, Ben Tre Tre, Ho Chi Minh City (2-story bus, Saigon Special Forces); Hello Vietnam: Cu Chi, My Tho, Ben Tre, Can Tho; Tay Ninh - Cu Chi - Ho Chi Minh City: Tay Ninh, Ho Chi Minh City (Cu Chi Tunnels, War Remnants Museum, Independence Palace); Can Gio - Ho Chi Minh City - Tay Ninh: Ho Chi Minh City (Thieng Lieng, Can Gio Monkey Island, Rung Sac War Area Heritage Area, Fine Arts Museum, Independence Palace, Dinner on the Saigon River), Tay Ninh; Ho Chi Minh City – Tay Ninh – Ho Chi Minh City: Ho Chi Minh City (Museum of Fine Arts, Independence Palace), Tay Ninh; Ho Chi Minh City – Phu Quoc: Ho Chi Minh City (Cu Chi Tunnels, Independence Palace, War Remnants Museum), Phu Quoc; Ho Chi Minh City - Kien Giang: Ho Chi Minh City (HCMC Museum, Independence Palace), Tien Giang, Kien Giang (Rach Gia, Ha Tien, Phu Quoc); Saigon – Ben Tre: Vivid every experience: Ho Chi Minh City (Cu Chi Tunnels, Independence Palace, Traditional Medicine Museum, Ben Thanh Market), Ben Tre; Saigon - Tay Ninh: Tay Ninh, Ho Chi Minh City (Cu Chi Tunnels, Independence Palace, Ben Thanh market, walking street); Tay Ninh - Saigon: Tay Ninh, Ho Chi Minh City (Cu Chi Tunnels, Independence Palace, Ben Thanh Market); Saigon – Phu Quoc: Kien Giang (Ha Tien, Phu Quoc), Ho Chi Minh City (Walking Street, Independence Palace, Post Office, Ben Thanh Market; Ho Chi Minh City – Mekong – Cu Chi: Ho Chi Minh City ( Independence Palace, Post Office, Cu Chi), Tien Giang; Ho Chi Minh City - Mekong - Cu Chi - Tay Ninh: (Independence Palace, Post Office, Cu Chi), Tien Giang, Tay Ninh; Cu Chi Tunnels and Cao Dai Temple; Ba Den Mountain and Cu Chi Tunnels.

- Domestic travel programs to localities across the country with more than 100 travel programs to famous locations with promotional ticket prices up to 50% offered by Saigontourist, Vietravel, Ben Thanh, Saco, Vietluxtour, Unique, Vigotour... organizes hundreds of international tours with special promotional prices.

To help residents and tourists easily experience and choose suitable travel programs for individuals and families, the Organizing Committee has designed an area plan to organize space to stimulate tourism. , specifically:

+ Area A (near Pham Ngu Lao street): for travel businesses and hotels; domestic and international tourism transport businesses and airlines; standard procurement, medical facilities; Districts in the City have typical destinations, resources, and tourism products.

+ Area B (near Le Lai street): for the Department of Tourism; Department of Culture, Sports and Tourism; Tourism Promotion Center; Tourism Association of provinces and cities. Representative offices of tourism organizations of other countries in the City; Representative offices of foreign tourism businesses in the City; Businesses selling handicrafts and souvenirs.

+ Area C The culinary space is expected to have 10 food carts to serve visitors and enjoy typical regional dishes and international cuisine.

Besides, there is also the stimulus program "Ngao du theo Gu" at 5:45 p.m. April 6, 2024 at the Main Stage of September 23 Park.

(3) In addition to the activities of the bridge space, there is a display and exhibition space: In addition to choosing practical tourism products for themselves, people and tourists have the opportunity to celebrate and celebrate. Programs like Acoustic; battle emblem cosplay; Workshop on painting bags/cup bases/fans or making scented bags from coffee powder; interactive activities of the Festival; Exchange program to introduce culture, tourist destinations between provinces and tourism businesses, and especially the Program to introduce and promote a series of reality series about Ho Chi Minh City and exchange with Hoa queen Thuy Tien at 6:15 p.m. on April 6, 2024 at the Main Stage of September 23 Park.

(4) A series of seminars and promotional conferences on issues of concern to society, training human resources, labor resources, business models according to new trends... also took place during the event. file event. Continuing to promote the results achieved, the 2024 Tourism Job Exchange will take place at 08:30 - 10:00 on April 5, 2024 at the main stage of Area B, September 23 Park, inviting businesses to connect. Tourism service businesses are in need of recruiting workforce and students from tourism training establishments. At the same time, it is a place for tourism training facilities and businesses to share and exchange information about training and improving the quality of tourism human resources to meet social needs. Workshop on converting tourism business models to update world trends at 08:00 on April 4, 2024 at Majestic Saigon Hotel to update tourism trends in the world and in Vietnam so that businesses can journey of building tourism products that match the vision of tourists. Improve knowledge and marketing and communication capacity of tourism businesses to attract international tourists to Vietnam in general and Ho Chi Minh City in particular. Introducing tools to help traveling businesses find and reach international retail customers. Nghe An tourism promotion conference in Ho Chi Minh City at 2:00 p.m. on April 4, 2024 at Kim Do Hotel with the theme "Journey to the source - Gracious Nghe An Land" and Promotion and Promotion Conference Travel to Thai Nguyen Province in Ho Chi Minh City in 2024 at 08:00 on April 5, 2024 at Vien Dong Hotel. end end provides a tourism development cooperation and linkage program between Thai Nguyen and the Northeast provinces with Ho Chi Minh City as well as the Mekong Delta provinces; At the same time, promote and introduce the potential strengths, destinations, attractive tourism products, moisturizing products, and toxic nutrients of ethnic minorities in Thai Nguyen province.

In addition, this year's Ho Chi Minh City Tourism Festival will continue to organize survey routes to introduce destinations and special tourism products of Ho Chi Minh City, Famtrip programs, creating conditions for Ho Chi Minh City travel businesses and provincial travel businesses from provinces and cities come to survey, connect and exploit tourism programs. Organize Famtrip groups to introduce special tourism products of Ho Chi Minh City and connect Ho Chi Minh City's destination services with nationwide travel businesses.